@neimansview
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Insights from managing 8 figure ad budgets for billion dollar brands. Partnerships: [email protected]
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I’m an only child so I really can’t relate. #sister #sistersquad
I want to know what it's like dating a girl with three other sisters who loves her mom. One time my sister, my mom always told me that my youngest sister loved my sister's bachelorette. When we go visit my sister in New York, we should the big sister always talk. When all my sisters are together, we'll never stop. Is it weird that I'm like always talking about my sisters? No, not at all.
Throw everything you know about Meta ads out the window because this changes everything.
The aesthetic that once defined cool now kills brands. The millennial brand wasn’t just about beige tones and sans serif fonts – it was about control. Everything had to be perfectly “on brand.” But perfection doesn’t sell anymore. Humanity does.
Se você ama uma marca, manda uma marca, ou trabalha em uma marca, então isso é para você. Porque estamos na era da morte da marca milenial. As marcas que usamos para idealizar, as marcas que definiram "cool", as marcas que foram direto para o consumidor muito cedo. Elas estão quietamente desaparecendo. E não é porque os produtos estão ficando pior. É porque o mundo e a mídia social que elas foram construídas não existe.
Is your brand making the same mistake that killed Neiman Marcus? My family built Neiman Marcus. Then lost it. We didn’t fail financially first—we failed culturally. We were the gatekeepers of good taste until the internet made everyone a style expert. When information became free, our expertise became worthless. Here’s the mistake: We thought we were selling clothes. We were actually selling taste. And when taste became democratized, we had nothing left to offer. Don’t just move inventory online and call it transformation. Don’t rely on being a middleman when customers can go direct. The internet didn’t kill retail. It killed retailers who thought they were selling products instead of selling experiences. Don’t be Neiman Marcus.
I’m an only child so I really can’t relate. #sister #sistersquad
I want to know what it's like dating a girl with three other sisters who loves her mom. One time my sister, my mom always told me that my youngest sister loved my sister's bachelorette. When we go visit my sister in New York, we should the big sister always talk. When all my sisters are together, we'll never stop. Is it weird that I'm like always talking about my sisters? No, not at all.
Throw everything you know about Meta ads out the window because this changes everything.
The aesthetic that once defined cool now kills brands. The millennial brand wasn’t just about beige tones and sans serif fonts – it was about control. Everything had to be perfectly “on brand.” But perfection doesn’t sell anymore. Humanity does.
Se você ama uma marca, manda uma marca, ou trabalha em uma marca, então isso é para você. Porque estamos na era da morte da marca milenial. As marcas que usamos para idealizar, as marcas que definiram "cool", as marcas que foram direto para o consumidor muito cedo. Elas estão quietamente desaparecendo. E não é porque os produtos estão ficando pior. É porque o mundo e a mídia social que elas foram construídas não existe.
Is your brand making the same mistake that killed Neiman Marcus? My family built Neiman Marcus. Then lost it. We didn’t fail financially first—we failed culturally. We were the gatekeepers of good taste until the internet made everyone a style expert. When information became free, our expertise became worthless. Here’s the mistake: We thought we were selling clothes. We were actually selling taste. And when taste became democratized, we had nothing left to offer. Don’t just move inventory online and call it transformation. Don’t rely on being a middleman when customers can go direct. The internet didn’t kill retail. It killed retailers who thought they were selling products instead of selling experiences. Don’t be Neiman Marcus.
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