@tbwamal
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The bespoke creative agency for @apple Los Angeles | London | Miami | Seoul | Shanghai | Singapore | Sydney | Tokyo
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At MAL, we partnered with Apple TV to reimagine its brand from the ground up, creating a system that blends sound, motion, and craft into something unmistakably Apple, yet distinctly Apple TV. Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, no CG shortcuts, a nod to Apple’s belief that craft should be felt, not faked. The work spans the entire platform, from a sharp five-second show open to a full-length cinematic version for films, paired with a new sonic logo composed by Oscar winner Finneas and a custom typeface, SF TV, developed with Apple’s design team. Credits: Client: Apple TV Agency: TBWA\Media Arts Lab Production Company: Optical Arts Music: Finneas VFX/Finishing: Trafik Sound Finishing: Racket Club Music Mix: Aron Forbes Retouching: Epilogue
Introducing Apple’s 2025 holiday film, “A Critter Carol” — a joyful story about unexpected friendship told through handmade woodland puppets and brought to life entirely on iPhone 17 Pro. Directed by award-winning filmmaker Mark Molloy, this film celebrates the power of creativity and craftsmanship, showing how anyone can tell cinematic stories with the camera that’s always with us. 🎥✨ When a hiker drops his iPhone 17 Pro in a snowy forest, curious critters discover it and film a musical sequence inspired by “Friends” by Flight of the Conchords, showcasing the device’s advanced camera capabilities while embodying meticulous artistry through nine handmade puppets and typography handprinted from wood blocks. We hope you enjoy it and hope everyone has a Happy Thanksgiving! 🦃 🍁 Full video in link in bio. Credits: Agency: TBWA \ Media Arts Lab Director: Mark Molloy Production Company: @smugglersite + @unitsofa (Prague) Post-Production Company: @untold_studios (VFX), @the.trafik (color), @barkingowl_ (Sound Design), @racketclub.tv (Mix) Editing: @workeditorial, Stewart Reeves Editor Director of Photography: Joost Van Gelder Music: Friends by Flight of the Conchords Music Composition: @wearewalker_ Music Editorial: @modelcitizencreative Puppet maker (raccoon, rabbit, mole, wolf, owl, squirrel, rat, deer): @puppetsmagic Puppet maker (bear): Zdar Sorm Puppet designers (Bear + Bird): Denisa Grimmova and Jan Bubenicek Puppet stylist: Katarina Ťazarova
For Chinese New Year, @apple has returned with a new chapter of its annual Shot on iPhone series, unveiling ‘Glad I Met You’ - a mixed-media short directed by award-winning filmmaker Bai Xue and captured entirely on iPhone 17 Pro. Blending live action with stop-motion animation, the film from @tbwamal, Shanghai follows Lin Wei and a lost dog, Little White, whose chance encounter unfolds into a series of funny, tender moments. As the pair navigate the energy and chaos of CNY, they ultimately find a sense of home in each other - rekindling Lin Wei’s spark for life along the way. 🔗 To find out ore about this campaign, click the link in bio. #LunarNewYear #YearOfTheHorse
At MAL, we partnered with Apple TV to reimagine its brand from the ground up, creating a system that blends sound, motion, and craft into something unmistakably Apple, yet distinctly Apple TV. Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, no CG shortcuts, a nod to Apple’s belief that craft should be felt, not faked. The work spans the entire platform, from a sharp five-second show open to a full-length cinematic version for films, paired with a new sonic logo composed by Oscar winner Finneas and a custom typeface, SF TV, developed with Apple’s design team. Credits: Client: Apple TV Agency: TBWA\Media Arts Lab Production Company: Optical Arts Music: Finneas VFX/Finishing: Trafik Sound Finishing: Racket Club Music Mix: Aron Forbes Retouching: Epilogue
Introducing Apple’s 2025 holiday film, “A Critter Carol” — a joyful story about unexpected friendship told through handmade woodland puppets and brought to life entirely on iPhone 17 Pro. Directed by award-winning filmmaker Mark Molloy, this film celebrates the power of creativity and craftsmanship, showing how anyone can tell cinematic stories with the camera that’s always with us. 🎥✨ When a hiker drops his iPhone 17 Pro in a snowy forest, curious critters discover it and film a musical sequence inspired by “Friends” by Flight of the Conchords, showcasing the device’s advanced camera capabilities while embodying meticulous artistry through nine handmade puppets and typography handprinted from wood blocks. We hope you enjoy it and hope everyone has a Happy Thanksgiving! 🦃 🍁 Full video in link in bio. Credits: Agency: TBWA \ Media Arts Lab Director: Mark Molloy Production Company: @smugglersite + @unitsofa (Prague) Post-Production Company: @untold_studios (VFX), @the.trafik (color), @barkingowl_ (Sound Design), @racketclub.tv (Mix) Editing: @workeditorial, Stewart Reeves Editor Director of Photography: Joost Van Gelder Music: Friends by Flight of the Conchords Music Composition: @wearewalker_ Music Editorial: @modelcitizencreative Puppet maker (raccoon, rabbit, mole, wolf, owl, squirrel, rat, deer): @puppetsmagic Puppet maker (bear): Zdar Sorm Puppet designers (Bear + Bird): Denisa Grimmova and Jan Bubenicek Puppet stylist: Katarina Ťazarova
For Chinese New Year, @apple has returned with a new chapter of its annual Shot on iPhone series, unveiling ‘Glad I Met You’ - a mixed-media short directed by award-winning filmmaker Bai Xue and captured entirely on iPhone 17 Pro. Blending live action with stop-motion animation, the film from @tbwamal, Shanghai follows Lin Wei and a lost dog, Little White, whose chance encounter unfolds into a series of funny, tender moments. As the pair navigate the energy and chaos of CNY, they ultimately find a sense of home in each other - rekindling Lin Wei’s spark for life along the way. 🔗 To find out ore about this campaign, click the link in bio. #LunarNewYear #YearOfTheHorse
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