DDB Worldwide

DM9 tapped into one of Brazil’s most beloved memories to launch KFC’s ice cream, the excitement of finding a prize on an ice cream stick. Instead of hiding the prize on a wooden stick, they put it where no one expected: on a real chicken bone. 🍗    This twist created an impactful experience, rooted in the “Prize on the stick” promos of the 80s, 90s, and 2000s. It unlocked nostalgia, brought back a feeling that sparked real joy, and significantly grew brand love. That is the emotional advantage.     Just ask the Brazilian in the room about it. 💛     #TheEmotionalAdvantageAgency #CannesLions2025

Every ad has a story… but the BTS? That’s where the real story lives. Here’s a look at all the tiny, chaotic, hilarious moments that come together to create the final Flipkart film you see on screen. Credits: Creative: Vishnu Srivatsav, Ishan Mehta, Jay Sangoi, Akshay Pathak, Hardik Rane, Kavya Gupta, Mohammed Nadir, Nupur Datar, Shubhangi Khandelwal, Shishir Marathey, Reshmi Ghosh, Rahul Mokashi, Ashish Gaikwad Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Zeel Gada, Nancy Murjani, Varda Choudhary Finance: Tapas Baral Production House: @mothershiproductions AI Bot Design: 4lunches Director: Manav Malhotra #behindthescenegram #ddbmudragroup #shootdays📷 #flipkartindia

“The Boy and the Octopus,” @disney's holiday film crafted by @aandeddb_us and @aandeddb, has been nominated for an Emmy in the Outstanding Commercial category. Huge congrats to the collective effort on this magical piece! 💛 #TheEmotionalAdvantageAgency #EMMYs

To expand Medalla Light’s presence in the U.S. market, @ddblatinapr launched a campaign written in English, but that only Puerto Ricans could understand. 🍻 Puerto Ricans playfully turn familiar Spanish sayings into English expressions as a form of cultural pride. Inspired by this insight, DDB Latina PR and Medalla Light brought those unique sayings to life across major U.S. cities. Watch Sofia and Jorge share the story behind this meaningful campaign. 💛 #TheEmotionalAdvantageAgency #CannesLions2025

#CannesLions2025 celebrated the work that reflects what drives us every day: emotional advantage creates business advantage. When creativity unlocks emotion, it moves people, shapes culture and drives business. In a world of personalized dullness, brands that move people emotionally don’t just stand out, they outperform, and this win is a testament to that. 💛 #TheEmotionalAdvantageAgency

DM9 tapped into one of Brazil’s most beloved memories to launch KFC’s ice cream, the excitement of finding a prize on an ice cream stick. Instead of hiding the prize on a wooden stick, they put it where no one expected: on a real chicken bone. 🍗    This twist created an impactful experience, rooted in the “Prize on the stick” promos of the 80s, 90s, and 2000s. It unlocked nostalgia, brought back a feeling that sparked real joy, and significantly grew brand love. That is the emotional advantage.     Just ask the Brazilian in the room about it. 💛     #TheEmotionalAdvantageAgency #CannesLions2025

Every ad has a story… but the BTS? That’s where the real story lives. Here’s a look at all the tiny, chaotic, hilarious moments that come together to create the final Flipkart film you see on screen. Credits: Creative: Vishnu Srivatsav, Ishan Mehta, Jay Sangoi, Akshay Pathak, Hardik Rane, Kavya Gupta, Mohammed Nadir, Nupur Datar, Shubhangi Khandelwal, Shishir Marathey, Reshmi Ghosh, Rahul Mokashi, Ashish Gaikwad Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Zeel Gada, Nancy Murjani, Varda Choudhary Finance: Tapas Baral Production House: @mothershiproductions AI Bot Design: 4lunches Director: Manav Malhotra #behindthescenegram #ddbmudragroup #shootdays📷 #flipkartindia

“The Boy and the Octopus,” @disney's holiday film crafted by @aandeddb_us and @aandeddb, has been nominated for an Emmy in the Outstanding Commercial category. Huge congrats to the collective effort on this magical piece! 💛 #TheEmotionalAdvantageAgency #EMMYs

To expand Medalla Light’s presence in the U.S. market, @ddblatinapr launched a campaign written in English, but that only Puerto Ricans could understand. 🍻 Puerto Ricans playfully turn familiar Spanish sayings into English expressions as a form of cultural pride. Inspired by this insight, DDB Latina PR and Medalla Light brought those unique sayings to life across major U.S. cities. Watch Sofia and Jorge share the story behind this meaningful campaign. 💛 #TheEmotionalAdvantageAgency #CannesLions2025

#CannesLions2025 celebrated the work that reflects what drives us every day: emotional advantage creates business advantage. When creativity unlocks emotion, it moves people, shapes culture and drives business. In a world of personalized dullness, brands that move people emotionally don’t just stand out, they outperform, and this win is a testament to that. 💛 #TheEmotionalAdvantageAgency