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The influencer era is officially dead. We're now in the crater founder era. What I'm about to say might make you upset, but most creators will fail in the next three years. Influencer rates dropped by 45% last year. The future is creators building and owning their own brands. These investors are betting $63 million on this exact same theory. And this all started

This creator, Jeremy Kim, is a master of Gen Z marketing. Here's how he built a multi-million dollar alcohol brand, Nectar, and grew following of 800K. There's three very unique things he did, and the first is community branding. Instead of following the traditional influencer advertising playbook, he created a world around Nectar called Under the Influence, a podcast with a group of creators

This creator Anya is a marketing genius. He just sold out her merch carol and grew a falling of 170k. She's been popping off recently, and there's three very specific reasons why. The first is going to sound simple, but there's a lot that goes into it. It's creativity. Anya does mixed media, which is a mix of digital and traditional art. By using painting, photography, and Photoshop for every piece, she's able to create some of the most engaged

This clothing brand Trico is making millions off of TikTok. Here's how Trico sells out every drop and grew following of 140k. There's three very specific things and it starts with storytelling. Trico's story is about a guy in his 20s documenting every single day of his life chasing his dreams. Instead of doing paid ads and influencer marketing, Mode built the brand around him. This is being done by

This creator Garbo is Dominic Aaron's feed, so all you creators found as marketers, take notes. Here's how she sold out every drop for Grumpy Kid and grew to 1 million followers. There's three things and it starts with identifying her audience archetype. Every creator has one. Amber Chamberlain is a best friend, Gary V is a mentor, and for Garbo, she's the audience's big sister. She takes her viewer on a journey in a person of

The influencer era is officially dead. We're now in the crater founder era. What I'm about to say might make you upset, but most creators will fail in the next three years. Influencer rates dropped by 45% last year. The future is creators building and owning their own brands. These investors are betting $63 million on this exact same theory. And this all started

This creator, Jeremy Kim, is a master of Gen Z marketing. Here's how he built a multi-million dollar alcohol brand, Nectar, and grew following of 800K. There's three very unique things he did, and the first is community branding. Instead of following the traditional influencer advertising playbook, he created a world around Nectar called Under the Influence, a podcast with a group of creators

This creator Anya is a marketing genius. He just sold out her merch carol and grew a falling of 170k. She's been popping off recently, and there's three very specific reasons why. The first is going to sound simple, but there's a lot that goes into it. It's creativity. Anya does mixed media, which is a mix of digital and traditional art. By using painting, photography, and Photoshop for every piece, she's able to create some of the most engaged

This clothing brand Trico is making millions off of TikTok. Here's how Trico sells out every drop and grew following of 140k. There's three very specific things and it starts with storytelling. Trico's story is about a guy in his 20s documenting every single day of his life chasing his dreams. Instead of doing paid ads and influencer marketing, Mode built the brand around him. This is being done by

This creator Garbo is Dominic Aaron's feed, so all you creators found as marketers, take notes. Here's how she sold out every drop for Grumpy Kid and grew to 1 million followers. There's three things and it starts with identifying her audience archetype. Every creator has one. Amber Chamberlain is a best friend, Gary V is a mentor, and for Garbo, she's the audience's big sister. She takes her viewer on a journey in a person of